Who are we?

Elite Horizon was established with one goal in mind, to increase the standards expected from a supplier. In the last 10 years of operations throughout the Middle East, we have seen fantastic growth both in our customer base and the brands who want to work with us.

What sets us apart from others in similar industries is simply our willingness to give the customer what they want, be transparent in terms of what is achievable and maintain the quality of the products we supply, cutting corners is not acceptable.

We are here to build lifetime relationships in order to facilitate the growth of both ourselves and those we work with, Don’t take our word for it, speak to one of our team today and give us the opportunity to prove our worth.

We got the tools

We understand how you’re operation runs, as we focus all our efforts to ensure we are the best at what we do. Your dedicated account manager is always available to ensure deliveries are on time.

Certified Experience

All of our range is from sustainable sources and we always have appropriate certificates in place. Our certification range includes ISO 9001:2016, ESMA, FSC and G-Mark.

Competitive Pricing

Over the years our operation has grown on the basic principle of fair pricing for a quality product. Why not get in touch and see if we can beat your current pricing?

Warranty Which Works

Our warranties are provided and backed by international companies, so we have a strong no quibble “repair or replace” philosophy.

50 Years Experience

Prior to establishing ourselves in Dubai, we served the GCC from our U.K. office which has been operating since 1967.

Great Support

Your dedicated account manager is on call 7 days a week and available through sms, call, Whatsapp and e-mail so you always have a point of call.

The Difference Between Pure Turf and Our Competition?

Pure Turf is one of the largest importers and suppliers of artificial grass to the public and trade, we give you a wide artificial grass selection that is carefully crafted and designed from our offices across the globe. We have the highest quality of grass products which are manufactured exclusively for Pure Turf by our factories across three continents. Our grass is tested under extreme conditions from sun to snow. Giving you an incredible, long-lasting and beautiful looking lawn that will last between 10 to 15 years. We are so confident in our range, that we offer a 7 year limited warranty across the board.

The Guarantee

We regularly compare ourselves with the competition, which means we are always aware of new tricks cheaper providers try and enforce. This also allows us to stay ahead of the curve with new product development and ensure we always provide not the most expensive solution, but the best for each individuals requirements. We are so certain of the quality of our production if you find a like for like product  cheaper, we guarantee to beat it. Unlike others who offer this promise, we will provide technical datasheets which highlight the difference between us and the competion as well as testing reports, which alot cannot provide.

We are available by phone and at our location in Jabal Ali to answer any questions you may have: 9 am to 6 pm Sa-Thu Call us now on:  +97143301043.